Updates Regarding the Oregon Lottery ORcade
January 2012: Our staff is currently meeting with Lottery officials as part of the Oregon Lottery Marketing Advisory Panel (for more information about the panel's formation, see The Oregonian, 12/16/11 article). The panel will develop and provide recommendations to Lottery in late February 2012.
In October 2011 we learned from The Oregonian that the Governor's Office called for the Oregon Lottery Commission to postpone the launch of its new ORcade website.
The ORcade site, which would serve to offer a "second chance" for non-winning lottery tickets, has taken down its animated video sequence (screenshot at right), and what remains is a "coming soon" page.
Check out the "Icicle Climb" game on the right. Which group do you think would be most likely to enjoy playing snowman games that star a penguin character named "Pingu"? Lottery officials, in a guest editorial in The Oregonian, said that users will need to verify they are 18 to play. On the efficacy of online age verification tools, would recommend Internet safety guru Nancy Willard's "Why Age and Identity Verification Will Not Work -- And is a Really Bad Idea."
Prevention experts get very passionate about issues of potential marketing attractants to children, because we know the effects that Joe Camel and Spuds McKenzie had on young people, and why those types of messages are banned. There just isn’t Federal Trade Commission (FTC) oversight or protection for children when it comes to gambling messages.
Considering a 2008 Oregon youth gambling study revealed that “free” Internet gambling was the most popular form of gambling among young people, we consider a venture like Icicle Climb and other animated online games too risky.
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- The target demographic of this campaign is young adults. One in 20 (5.6%) college students have a problem with gambling (national statistic – Shaffer & Hall, 2001); one in 33 (3%) University of Oregon college students have problems with gambling (2010; full report and citation).
- 2010 Oregon Student Wellness Survey data show that youth who gamble (regardless of whether they have a problem with it or not) are twice as likely in the last month to have: smoked marijuana, smoked cigarettes, binge drank, and skipped school.
- Prevention and treatment efforts are successful in lessening the burden of problem gambling. For free and confidential help for people with gambling problems—and their loved ones-- is available by calling Oregon’s 24-hour gambling helpline 1-877-MY-LIMIT.